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“Design is the first thing you notice about a product”

Colour, Material, Finish (CMF) design forecaster Anouk Groen is giving an EXPERT…
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Top insights from experts at IFA Global Markets EXPERT TALKS

Visitors to IFA won’t want to miss EXPERT TALKS, the stage for…
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MIDEA presents “game changing” indoor hybrid heat pump at IFA 2024

The Midea Group is taking the shift toward heat pumps a step…
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CHiQ sets a new standard in laundry care at IFA with its ColorLuxe washing machine

Combining elegant, user-friendly design and cutting-edge features, the CHiQ ColorLuxe washing machine…
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Say goodbye to overheating and sluggish charging with AUKEY Omnia-Frez

AUKEY is presenting its latest cooling system at IFA this year, the…
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Never miss a key moment with Reolink’s Altas PT Ultra continuous recording battery security camera

Reolink, a renowned smart security solution provider, is presenting its Altas PT…
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A behind-the-scenes peek at Hall 25’s Reseller Park

A team of 90 hostesses work tirelessly to keep the Park’s 220…
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“We can be trusted advisors, able to explain AI as a concept before delving into specific consumer needs”

IFA International sat down with John Olsen, Managing Director of the global…
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Right to repair and beyond: ElectronicPartner’s strategy for sustainable retail growth

In an exclusive interview with IFA International, Karl Trautmann, Member of the…
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Haier Europe’s vision for AI-driven appliances and sustainability

IFA International spoke with new Haier Europe CEO Neil Tunstall, who maintains…