Combining elegant, user-friendly design and cutting-edge features, the CHiQ ColorLuxe washing machine represents the future of laundry care
With its ultra-wide LED colour touch screen, superior energy efficiency, and one-touch smart wash feature, the CHiQ ColorLuxe is not only technologically advanced, but also a pleasure to use.
The premium home appliances maker CHiQ stands out for its ability to merge smart technology and stylish design. The brand’s ColorLuxe Washing Machine is no exception, combining cutting-edge features with a sleek, user-friendly design, aiming to turn the tedium of washing laundry into less of a chore and more of a pleasure.
At the core of the CHiQ ColorLuxe is a 13.5-inch ultra-wide LED colour touch screen. This expansive display is not only visually appealing but also serves as an intuitive control centre, allowing users to easily navigate through a wide range of washing programmes. And, the ColorLuxe’s One Touch Smart Wash feature epitomises convenience. With a simple 3-second touch of the One Touch Smart Wash button, the washing machine will automatically set the water volume and washing time according to the amount of laundry inside.
CHiQ’s commitment to sustainability is also evident in the ColorLuxe Washing Machine’s energy efficiency, which surpasses A-class ratings by an impressive 10%. This achievement reflects the brand’s environmental consciousness and its dedication to creating appliances that are both eco-friendly and cost-effective.
In addition to its standout features and energy efficiency, the CHiQ ColorLuxe Washing Machine also offers 12 distinct programmes, each meticulously designed to meet the unique needs of various fabrics. Meanwhile, the machine’s special steam function and nano-antibacterial materials create high-temperature steam that penetrates laundry, removes 99.9% of bacteria, and significantly reduces wrinkles and odours.
Sleek and slim with a front-to-back depth of just 57.7cm, enabling a built-in design of a mere 53cm and maintaining the compactness of the Space Pro range, the ColorLuxe washing machine nonetheless has a capacity of 10 kg and does not sacrifice space inside. With the unique design of its conical drum, the machine has an extra-large diameter that increases the vertical drop height of a load by 4% during washing, which helps to clean stubborn stains. At the same time, the increased diameter of the drum allows users to wash more per cycle, saving time and energy.
Other details that make the CHiQ ColorLuxe Washing Machine stand out include a built-in drum light for easy access to clothes, an antibacterial door seal that prevents bacterial growth, and a child lock.
With all of its advanced technology and characteristics, the CHiQ ColorLuxe delivers enhanced washing performance, shorter cycles, and lower energy consumption. Designed for those who seek a balance between aesthetics and functionality, for professionals who demand the highest standards of performance, and for consumers who are looking for a smarter, more sustainable lifestyle. Visitors to IFA can experience the future of laundry with CHiQ and learn more about the brand’s innovations on their stand in Hall 22.
A strong presence in Europe
The premium brand from Chinese appliance giant Changhong, CHiQ has a product range that includes everything from TV sets and refrigerators to air conditioners, washing machines, and monitors. CHiQ’s presence in Europe now spans 11 countries, including Germany, France, and the UK, making the region its biggest market. Leveraging both global and European e-commerce platforms, CHiQ’s online sales have seen a significant increase. Additionally, CHiQ has notably enhanced its offline sales in 2024, thanks to a refined sales strategy and over ten new partnerships that have boosted its physical retail presence.
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