Feedback from our readers and partners 

When I enter the fair, it’s the first thing I pick up. I always look for it right away. It’s a great overview of the big topics which are taking place at IFA, it puts companies and people in place and in stories. It’s an excellent medium to get an overview of what’s going on during the fair, over the following four or five days. And then, of course, there’s the daily update. It provides a lot of valuable information.

Harald Friedrich
Executive Vice President BSH Hausgeräte

It’s great. I think it provides a good combination of everything, for example, the innovations that you see on a daily basis. It’s also a good guideline of where you have to go and what you have to see.

Christian Alber
COO, Loewe Technology GmbH

The flood of information at international trade fairs like IFA is difficult to channel, even for industry experts. That’s why we look forward to structured and well-prepared news. IFA’s media offerings convincingly fulfil this mandate and are a welcome companion during hectic trade fair days. In this way, they round off the overall IFA concept.

Jochen Pohle
Group Chief Retail Officer ekServiceGroup

IFA International is a useful tool for every visitor to follow this amazing exhibition and its protagonists with a keen eye. Reading the daily is very interesting for us, to see the growing convergence between Domestic Appliances and Consumer Electronics, the Web and the Digital Economy.

Yannick Fierling
International CEO, board member

I will spend five days minimum at IFA. I still won’t be able to discover all trends and visit all industry partners. Therefore IFA International is a perfect magazine to have an overview on highlights and get some inspiration what to visit in my limited spare time.

Karl Trautmann
Managing Director ElectronicPartner

For me IFA International is not only the must-read during the show, but I use it also as a comprehensive information source afterwards

Franz Schnur
Former Managing Director telering Marketing GmbH & Co. KG

We are big fans of IFA, and it isn’t IFA without IFA International – it is how we start each day at the fair, orienting ourselves and catching up on what is going on around us.

Hans Carpels
President Euronics International

As a visitor, it can almost be overwhelming with the amount of exhibitors and activities that happen at IFA. If you read the magazine, it gives you the ability to not only navigate but plan what it is you want to do

Benjamin Braun
Chief Marketing Officer Samsung