Feedback from our readers and partners 

For me, IFA International gets to the heart of the show, showcasing the innovation that drives our industry. It’s a great read that keeps us all in the loop with the latest trends in tech.

Dr Karsten Wildberger
CEO, MediaMarktSaturn Retail Group

A new day, a new IFA International magazine – for me, this medium is simply an integral part of the exhibition days at the trade show!

Karl Trautmann
Member of the Management Board of ElectronicPartner

The magazine is great for visitors because they get an overview and the hottest news right away. And it is also a great platform for exhibitors to showcase their new products.

Andreas Diepold
Managing Director, Robert Bosch Hausgeräte

Something which helps people who are interested to know where to go is massively valuable. Having a guide, having something which is pointing in the right direction about what the major players are doing, I see a huge value in that.

Neil Tunstall,
Haier Europe CEO

IFA International is an excellent resource that provides valuable insights into the latest trends and innovations showcased at the event. Midea is delighted to be featured.

Eric Wang
President of Smart Home Business Group, Midea Group

Global Fairs has been working closely with the trade fair magazine ‘IFA International’ from the very beginning. This communication has had a noticeable effect on visitor numbers for years, especially in our B2B area. Every day, the highly relevant articles give visitors both an overview and orientation of the entire IFA. Here I can only say: ‘Keep it up!’

Jan Nintemann,
Managing Director and Owner, Global Fairs

A big thanks to IFA International for the awesome coverage – we’re honored to be part of such a historic event.

Gergana Valcheva
RAPOO, Marketing & Communications Manager

For us, IFA International is one of the leading communication platforms offered by IFA for both companies and visitors. IFA International allows us to easily convey our products and services to visitors. I think that the magazine provides an important source of information for the visitors about the innovations at the fair.

Ergün Güler
CEO, Vestel

To get insights on brands, manufactures, exhibitors and visiting other lectures I find the IFA International magazine very useful. I make sure to collect all the copies incase I miss anything. Trades hows can be overwhelming so a good daily can help you navigate the show!

Anouk Groen
CMF Design Forecaster, speaker at EXPERT TALKS, Global Markets

The more people read the magazine, the more they get intrigued to learn more about the things mentioned inside. This can create whole new trends.

Nour Idelbi
Founder SafeSpace, Speaker at IFA 2024

When I enter the fair, it’s the first thing I pick up. I always look for it right away. It’s a great overview of the big topics which are taking place at IFA, it puts companies and people in place and in stories. It’s an excellent medium and provides a lot of valuable information.

Harald Friedrich
Former Executive Vice President BSH Hausgeräte

We are big fans of IFA, and it isn’t IFA without IFA International – it is how we start each day at the fair, orienting ourselves and catching up on what is going on around us.

Hans Carpels
President Euronics International

The flood of information at international trade fairs like IFA is difficult to channel, even for industry experts. That’s why we look forward to structured and well-prepared news. IFA’s media offerings convincingly fulfil this mandate and are a welcome companion during hectic trade fair days. In this way, they round off the overall IFA concept.

Jochen Pohle
Group Chief Retail Officer ekServiceGroup

As a visitor, it can almost be overwhelming with the amount of exhibitors and activities that happen at IFA. If you read the magazine, it gives you the ability to not only navigate but plan what it is you want to do

Benjamin Braun
Chief Marketing Officer Samsung

IFA International is a useful tool for every visitor to follow this amazing exhibition and its protagonists with a keen eye. Reading the daily is very interesting for us, to see the growing convergence between Domestic Appliances and Consumer Electronics, the Web and the Digital Economy.

Yannick Fierling
International CEO, board member

I will spend five days minimum at IFA. I still won’t be able to discover all trends and visit all industry partners. Therefore IFA International is a perfect magazine to have an overview on highlights and get some inspiration what to visit in my limited spare time.

Karl Trautmann
Managing Director ElectronicPartner