IFA International sat down with John Olsen, Managing Director of the global group of retailers, Euronics, to discuss its Euroverse training programme
Developed together with Sweden-based Workshop and made available on a platform from Denmark’s Atobi, Euroverse is set to tackle topics like Artificial Intelligence (AI) and sustainability, providing Euronics’ international sales force with the tools they need to provide informed advice to customers.
Can you explain the concept behind Euroverse? Euroverse is a training and engagement programme accessible to all of our retail staff that can be localised in different languages. The reason behind this international initiative is to utilise one of the group’s key assets – our well-qualified sales staff – and enhance their ability to provide personalised advice to customers. Topics such as AI and sustainability are complex and we believe that Euroverse’s global approach will provide a holistic and coordinated understanding of them to all our sales staff.
What makes Euroverse stand out? I think we are the first to offer an international training programme, instead of just providing local solutions. Euroverse also has a brand-agnostic training module, apart from training related to supplier brands. This is important because we can be trusted advisors, able to explain AI as a concept before delving into specific consumer needs and providing product propositions.
How does Euroverse fit into your long-term vision for enhancing retailer support? We aim to optimise and centralise solutions for our retailers. We have worked very hard to obtain European Union (EU) funding and we are proud to announce a new co-financing agreement with the EU LIFE Program. EURONICS is the first and only retailer to receive this prestigious grant from the European Commission. The project will mainly be operating on 3 pillars of action: 1. Training Activities for Store Managers and Salespeople, with the aim of improving their awareness on sustainable consumption to sell more sustainable products and promote sustainability practices in store management. 2. Repair and ReLIFE, creating specialized corners for the repair and reuse of electrical products, as well as through 3D printing. 3. Development of aGreen Sustainability Index for electronic products through an algorithm based on connectivity, repairability, recyclability and energy consumption.
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