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“Hisense is propelling the home appliances industry to transition to scenario-driven services”

Hisense International’s president Catherine Fang spoke with IFA International about the brand’s…
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Home appliance trends to watch

Visitors to IFA 2024 have a unique opportunity to get a glimpse…
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The biggest launch in AEG’s history, at home in Berlin

“A kitchen for the future, available here today” Representing Electrolux – the…
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Haier Europe’s vision for AI-driven appliances and sustainability

IFA International spoke with new Haier Europe CEO Neil Tunstall, who maintains…
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Siemens unveils AI-enhanced appliances at IFA 2024 for a smarter, greener way to do chores

The world renowned home appliances company is back at IFA Berlin with…
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Bosch wants to make homes “healthy, sustainable and stress-free”

From AI-enhanced ovens to a vacuum cleaner that gives performance going beyond…
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IFA 2024 attracts more than 215,000 visitors

The 100th anniversary edition of IFA Berlin attracted more than 215,000 visitors,…
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100 years of innovation: IFA 2024 lights up Berlin

This year, IFA celebrated its 100th birthday by looking back at its…
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“We’re putting solutions in place for the coming years”

With an increase in B2B visitors and more media coverage than ever…