Daily

“Hisense is propelling the home appliances industry to transition to scenario-driven services”

Hisense International’s president Catherine Fang spoke with IFA International about the brand’s…
Daily

The biggest launch in AEG’s history, at home in Berlin

“A kitchen for the future, available here today” Representing Electrolux – the…
Daily

Haier Europe’s vision for AI-driven appliances and sustainability

IFA International spoke with new Haier Europe CEO Neil Tunstall, who maintains…
Daily

Siemens unveils AI-enhanced appliances at IFA 2024 for a smarter, greener way to do chores

The world renowned home appliances company is back at IFA Berlin with…
Daily

Bosch wants to make homes “healthy, sustainable and stress-free”

From AI-enhanced ovens to a vacuum cleaner that gives performance going beyond…
Daily

Today’s Highlights

It’s Monday and there’s plenty going on at IFA Berlin. In case…
Daily

SharkNinja: Offering innovative solutions to consumer “problems”

At his keynote at IFA on 6 September, SharkNinja CEO Mark Barrocas…
Daily

IFA 100 Years The Exhibition: A look at the evolution of innovation

IFA 100 Years The Exhibition, celebrating IFA’s important anniversary with a collection…
Daily

Innovative products making consumers’ lives easier

IFA International joined Enrico Hoffmann, Head of Sales and Marketing Central Europe,…