There is so much going on at IFA that sometimes working out the best place to be can be overwhelming. Avoid FOMO by checking out some of our must-see moments for your weekend.

Saturday 7th September

Gaming
The IFA Gaming Area powered by Acer is an immersive exploration of gaming, designed to present a variety of games from indie studios to major publishers: don’t miss latest game titles from Aesir Interactive, HeadUp, My Games, Stratosphere Games, EA SPORTS and many more.
All day / Hall 15

Keynote
IoT & Sustainability – the alliance for a sustainable and smart home
Join Haier’s CEO Neil Tunstall for a fascinating insight into IoT, AI, hyper-connectivity and how the alliance of the smart home with sustainability really works. See page 28 for our in-depth interview.
10:00a.m. / City Cube, Innovation Stage

Content Creation
Fireside chat with Nicole Scherzinger
From the The Pussycat Dolls to international philanthropy, creative powerhouse Nicole Scherzinger has a wealth of experience to share in her fireside chat on the Innovation Stage – and stick around afterwards for selfies, signings and a meet and greet in the Creators Hub.
11:15a.m. / City Cube, Innovation Stage

Meet & Greet
12:30p.m. / Creator’s Hub, Hall 17

AI
Pitch Battle #1 AI
Watch as innovative companies compete head-to-head, showcasing breakthrough solutions that redefine the future of technology, right up to the grand finale where only one visionary will emerge as the ultimate winner. Come and witness the future of hardware in a battle royale…
4:15p.m. / Dream Stage, IFA NEXT, Hub 27

Summer Festival
Psst! IFA pass holders can see Kelvyn Colt’s concert for free!
1:00p.m. / Sommergarten

Faithless & Co concert
Put your hands in the air like you just don’t care and welcome the return of dance legends Faithless, joined by fellow nineties greats Incognito, Stereo MCs and more for what could be the last Saturday night festival of the summer.
4:30p.m. / Sommergarten

Birthday Party
Reseller Park’s Jubilee
You are invited to the Reseller Park’s 25th anniversary celebration! Marking the quarter century and a record number of exhibitors in 2024, expect music and cocktails, as well as the international platform’s trademark networking opportunities.
6:00p.m. / Hall 25

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Sunday 8th September

Conferences
Essential keynotes are running throughout the day on the Innovation Stage. One highlight is a panel hosted by FitTech at 11:15a.m. on the subject of fitness, obesity and the important role of consumer technology in both. Also make appointments for Miele at 10:15a.m., Connectivity Standards Alliance at 1:30p.m., and Vestel at 3:00p.m.
All day / Innovation Stage, CityCube

Sustainability
“The Way We Live, The Way We Work – Smart Cities and Sustainable Real Estate”
Get involved in a crucial panel discussion moderated by Laurelie Martin, CEO of UnitedShare, exploring the future of urban living and sustainable development in real estate.
10:15a.m. / Dream Stage, IFA NEXT, Hub 27

Keynote
Introducing Alef – first real flying car in history
“We were promised flying cars!” well – IFA can deliver. As Alef Aeronautics showcase the world’s first flying car, hear Alef CEO Jim Dukovny speak on the Dream Stage about the challenges and successes to reach this vertical milestone.
11:45a.m. / Dream Stage, IFA NEXT, Hub 27

Podcasts
Be there for the recording of live podcasts from Maximillian Pollux (True Crime) (10:30.a.m.) and Dr Froid (LeFloid, Powlster, Der Olli) (2:00p.m.) ahead of an experiential session with Riccardo Simonetti and David Mendez (4:15p.m.)
All day / Creators’ Stage, Hall 17

Keynote
What does Gen Z REALLY Want?
Founder of SafeSpace and one of the youngest entrepreneurs in the world, Nour Idelbi reveals how companies can effectively target Generation Z. Learn about the latest trends and strategies in marketing to this digital and values-driven generation.
2:15p.m. / Dream Stage, IFA NEXT, Hub 27

Audio
For audiophiles, a visit to the architecturally beautiful Rotunda – rebranded THE13 for 2024 – is essential; expect an immersive audio experience with live presentations from Dolby experts, special guests, and hourly Power Briefings throughout the day. A highlight will be the chance to join Schiller – one of Germany’s most successful electronic music artists – at 4:15p.m. as he discusses his creative process.
All day / Audio Stage, Hall 13

For the full programme, scan here https://www.ifa-berlin.com/programme