Vestel, back at IFA again this year, continues to strengthen its presence in the European market with the first of its next-generation retail concept stores – Vestel Express – in Germany.

The Turkish consumer electronics and household appliances maker, already present in 163 countries across the globe, is on a journey to becoming a global company, and expanding its direct presence in Europe. Not only is the brand opening its first Vestel Express store here in Berlin (Friedrichstrasse 189 – 190 10117), but starting this month it will be offering its products and services to German consumers via http://www.vestel.com/de. On the website, Vestel brings together advanced customer support services, secure shopping, a rich and seamless online experience, and comprehensive delivery options. 

The Vestel Express concept is a store model the brand launched three years ago, which has a widespread dealer and service network in Turkey, and integrates conventional shopping with a digital shopping experience. The opening of the first Vestel Express store in Europe in Berlin is an important milestone in Vestel’s international growth strategy, and moving forward, the company aims to become more visible in Europe with its own brand thanks to the Vestel Express concept. Through this innovative store model, the brand aims to offer Vestel’s advanced technologies and user-friendly products to consumers across Europe.

Vestel’s physical store and e-commerce website will provide services to all cities in Germany, supporting the omnichannel sales and marketing approach to conducting sales, advertising, and promotional activities, and directly providing Vestel’s products and services to consumers.

Visitors to IFA Berlin this year can learn more about Vestel’s growing presence in Europe at the company’s stand in Hall 8.2.

Hall 8.2 / Stand 101

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