In addition to Vestel’s presence at IFA this year, the Mediterranean elegance of the brand’s products will now be available in Germany at the brand’s first Vestel Express store, as well as online.
The Turkish consumer electronics and household appliances manufacturer Vestel has always been influenced by the Mediterranean style of its native land, bringing both technology and elegance to homes around the world, and combining designs that add a modern touch with its innovative technologies. German consumers will now be able to experience Vestel’s Mediterranean design sense at its first next-generation retail concept store, Vestel Express, in Europe, here in Berlin at Friedrichstrasse 189 – 190, 10117.
Alongside the new physical store, Vestel is also debuting its e-commerce website, http://www.vestel.com/de, this month, extending its reach across Germany. The physical store and the website aim to support an omnichannel approach, offering comprehensive sales, marketing, advertising, and promotional activities, ensuring direct access to Vestel’s products and services for consumers throughout the country.
At the store and online, German consumers will soon discover that Vestel considers design not only as an aesthetic element, but also as an important factor that enhances the user experience and usability of a product. From this perspective, the company prioritises innovation and novelty in design, aiming to improve living spaces both visually and practically by blending aesthetics and functionality in every product under the theme of “Mediterranean Elegance and Passion.”
Moreover, Vestel believes that everyone deserves a better life, which is why the company attaches great importance to ensuring that its solutions are accessible to all segments of society. Visitors to IFA this year can learn more about Vestel’s Mediterranean-style design and innovative technology on the company’s stand in Hall 8.2
Hall 8.2 / Stand 101
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