IFA Berlin has a long tradition (100 years!) of exciting and innovative product launches in the consumer and home electronics sector. These launches, along with industry insights and keynotes, allow key buyers, experts and the media to discover what the future of the industry has in store. In addition to five days of showstopping innovation and content, IFA is also hosting two exclusive press days again this year, from the 4th to 5th of September. Be sure to mark this year’s press conferences on your agenda as you won’t want to miss out!

The programme may be subject to change, please verify on the IFA press conferences page on the day of the event.

04 Sep 2024

Siemens Press Conference
Registration required
4^th Sept 2024 – 10:00 – 10:45 a.m. –  Hall 1.1

Miele Press Conference
4^th Sept 2024 – 11:00 – 11:45 a.m. – Hall 2.1

Bosch Press Conference
4^th Sept 2024 – 12:00 – 12:45 p.m. – Hall 1.1

IFA Opening Press Conference
4^th Sept 2024 – 1:00 – 3:00 p.m. – City Cube, Center Stage

Acer Press Conference
4^th Sept 2024 – 2:30 – 3:15 p.m. – Hall 6.2b

Yaber Product Launch Event 2024
4^th Sept 2024 – 3:00 – 3:45 p.m. – Grosser Stern, HongKong Room

05 Sep 2024

SharkNinja Press Breakfast
5^th Sept 2024 – 09:00 – 09:45 a.m. –  Hall 3.1

Anker Innovations press conference incl. breakfast
Registration required
5^th Sept 2024 – 9:30 – 10:30 a.m. – Hall 3.2 / 205

WYBOT Booth Tour incl. breakfast
5^th Sept 2024 – 9:30 – 10:15 a.m. – Hall 9 / 210

Taiwan Minister press breakfast
Registration required
5^th Sept 2024 – 9:30 – 10:30 a.m.

Bluetoothall day press tours
5^th Sept 2024 – 10:00 a.m. – 4:00 p.m. – Funkturm Lounge

Samsung Press Conference
Invite Only
5^th Sept 2024 – 11:00 a.m.- 12:00 p.m. – City Cube

AEG Press Conference
Registration required
5^th Sept 2024 – 1:00 – 1:45 p.m. – Hall 4.1 / 101

Dreame Technology Press Conference
Registration required
5^th Sept 2024 – 1:00 – 1:45 p.m. – Hall 9 / 403

LG Guided Booth Tour
Registration required
5^th Sept 2024 – 2:00 – 3:00 p.m. – Hall 18

TCL Press Conference
Registration required
5^th Sept 2024 – 2:00 – 2:45 p.m. – TCL Cube at IFA Sommergarten

Roborock Keynote
Registration required
5^th Sept 2024 – 2:30 – 3:30 p.m. – Hall 9 / 301

Haier Press Conference
5^th Sept 2024 – 3:00 – 3:45 p.m. – Hall 3.1 / 101

Vonmählen Press Meeting: Summer Lounge Edition
Registration required
5^th Sept 2024 – 4:30 – 5:15 p.m.
Outdoor area between Hall 3.2 and Hall 5.2

ShowStoppers @IFA
Registration required
5^th Sept 2024 – 6:00 – 8:30 p.m. – Entrance South

06 Sep 2024

Dolby, NIO, Audeze, Sharp & Yamaha Press Breakfast
Registration required
6^th Sept 2024 – 8:00 – 10:00 a.m.  
NIO House Berlin, Kurfürstendamm 11, 10719 Berlin

BISSELL Press Conference
Registration required
6^th Sept 2024 – 11:00 a.m. – 12:00 p.m. – Hall 3.2 / 206

Beurer Press Conference
6^th Sept 2024 – 1:00 – 1:45 p.m. – Hall 4.1 / 210

Hisense – Gorenje – Asko Media Guided Tour
Registration required
6^th Sept 2024 – 1:00 – 2:00 p.m. – Hall 23A

07 Sep 2024

Hama Press Event
Registration required 
7^th Sept 2024 – 10:30 – 11:15 a.m. – Hall 4.2 / 101

expert Press Conference
Registration required (German language only)
7^th Sept 2024 – 12:00 – 2:00 p.m. – Hall 7.2a

Photo: © IFA Berlin