The South Korean company Kuvings, known for its premium juicers, is showcasing several new and innovative products at IFA Berlin 2024

In an exclusive interview with IFA International, CEO Jong-Boo Kim explains how his company has extended its global reach, and says that in Europe, Kuvings expects both on-line and off-line sales to increase.

Why is Kuvings focusing on the juicer market?
Consumers are increasingly focused on health, with growing interest in the nutrients that can be obtained from fruits and vegetables. As a result, demand for high-quality, nutrient-rich juices is on the rise.

With our flagship product, the masticating juicer, we have established a unique technological advantage. By concentrating on the juicer market, Kuvings can leverage this technological strength and quickly respond to consumers’ high-quality standards.

Kuvings is active in the US, Europe, and Asia. How did you grow your business globally? How are sales currently progressing on the European market?
Kuvings has been focusing its sales efforts by establishing subsidiaries in major countries and working to expand sales and increase brand awareness through local distributors. Each distributor is actively engaging in aggressive sales strategies through their own distribution networks and has been expanding their business through e-commerce channels as well.

In Europe, Kuvings has been experiencing positive sales momentum, and we believe there is still potential for further sales growth. We are striving to expand sales through our online direct-to-consumer store and leverage the resulting increase in brand awareness to maximise offline sales.

What new products are you releasing at IFA this year?
At IFA 2024 Kuvings will showcase a range of innovative new products designed to enhance user experience and promote a healthy lifestyle. Among these is the AUTO10, a cutting-edge juicer that saves preparation time and makes juicing easier than ever. Kuvings’ cold-press technology is now combined with the largest hopper on the market, making it more convenient for customers who want to produce large quantities of juice at home or save time.

AI is a hot topic in the industry. How is Kuvings making use of this technology?
We are leveraging AI in various ways to provide better service to our customers. For example, we use AI to improve our manufacturing processes, enhancing efficiency and reducing errors. AI is also utilised in product design and testing to optimise performance and durability.

Kuvings employs AI-powered chatbots to deliver quick and accurate responses to customer inquiries. Additionally, we analyse website traffic data using AI, which helps us with retargeting efforts to engage our audience more effectively.

How important is IFA for Kuvings?
IFA is a crucial event for Kuvings, serving as a global platform where we can engage with industry leaders and consumers alike. Through this event, Kuvings has successfully showcased the technological innovations of our products to a global audience. We introduced several groundbreaking products at IFA, including the AUTO Series and REVO juicers, featuring innovative feeding chutes and smart cutting technology, as well as the CB1000 vacuum blender, which integrates advanced vacuum technology.

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A customer-centric approach

Since its founding in 1978, Kuvings, a specialist in high-quality kitchen appliances, particularly in the field of juicers, blenders, and other health-oriented appliances, has grown into a globally recognised brand. To date, it has filed or registered a total of 1,300 intellectual property rights in over 100 countries worldwide.

Key to the company’s success is its reputation for premium products, and it’s a choice that Kuvings stands by despite the higher raw material costs involved. But as Jong-Boo Kim explains, the brand also makes a consistent effort to listen to its customers, and to incorporate incorporate their feedback into the product development process.

“Customers often share their experiences and feedback on social media, and we actively gather this information to enhance our products and services”, he said.

In addition, Kuvings makes a point of providing free content, such as product usage guides and juice recipe tips, to improve the overall customer experience. 

“This customer-centric approach has allowed us to align our products with consumer expectations and preferences, security customer loyalty and trust”, the CEO explained.

Hall 6.1 / Stand 107