As IFA blows out the candles for its 100th birthday, Miele is also marking an important occasion: its 125th year as a premium appliances manufacturer.
Under the motto “Once a Miele. Always a Miele. 125 Years of Quality,” the German high-end appliances maker will be showcasing no less than 270 products at its 3,000 square metre stand in Hall 2.1, treating visitors to special anniversary models as well as a sneak peek of its new products.
Miele is set to mark its 125 years of quality, sustainability and innovation with the presentation of over 70 anniversary models in two series of special offers: the 125 Edition and the 125 Gala Edition. And, Miele’s major theme at this year’s IFA will be the top models in its new generation of washing machines and dryers, for even more gentle laundry care and further improvements in convenience and performance. There will also be new offerings in floor care.
With a reusable stand concept and a prominent presence in the IFA Sustainability Zone, Miele is once again demonstrating its commitment to sustainability at IFA Berlin 2024. The company will also be underscoring its passion for innovation through its use of artificial intelligence (AI), a technology Miele has incorporated throughout the entire life cycle of its products.
Hall 2.1 / Stand 101
Miele Press Conference Wednesday 4 September 11:00a.m. Hall 2.1
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