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10 Sep 2024

Miele W2 Nova Edition washing machine launched at IFA 2024

Miele’s brand new W2 Nova Edition claims to have the world’s first rib-free drum, relying instead on InfinityCare Honeycomb technology which is gentler on fabrics, and AI which adjusts the drum rhythm according to its contents. The appliance also employs a new SmartMatic programme to automatically minimise water, energy and detergent usage based on the size and nature of each load.

Key selling points:

  • Gentler on fabrics, less wear and tear
  • Improved sustainability with exclusive SmartMatic technology
  • 25% larger door with ComfortOpen one-touch opening
Hall 2.1 / Stand 101