There are several ways that IFA has made it even easier – and more affordable – for trade visitors and retailers to enjoy the show in 2024, including travel and accommodation discounts, free meals, a social club and guided tours. Even the opening times have become even more welcoming.
Whether it is by road, rail or air, there are discounted tickets available under the ‘Plan your visit’ page on ifa-berlin.com, and – through a co-operation with EventBeds – IFA visitors can benefit from exclusively-negotiated hotel room prices.
IFA Retail Members can enjoy a free lunch between 12 noon and 2:30p.m. at Restaurant Brandenburg (Hall 24) and for early-risers breakfast is available from 8:00a.m. in the exclusively pre-opened trade visitor reception, accessible via the South Entrance. Evening plans are made easy: IFA Afterwork Club at Maxxim in the heart of Berlin is your social destination from 7:00p.m., with free drinks for IFA Retail Members.
To help navigate IFA there are guided tours on offer morning and afternoon, highlighting top product innovations and essential trends, launches and brands.
In a small but significant move, the show at Messe will now be accessible from 9.30am for the first time, meaning there is no longer a rush for those 10:00a.m. appointments.
Trade visitors guided tours at IFA
Innovations from Korea
6-10 SEPT 24 / 10:15 a.m.
Smart Household Appliances
6-10 SEPT 24 / 10:15 a.m.
tech[re]creation
6-10 SEPT 24 10:15 a.m.
Smart Home
6-10 SEPT 24 / 1:15 p.m.
/imagine AI
6-10 SEPT 24 / 1:15 p.m.
Starting point for all tours: IFA Trade Visitor Lounge at Entrance South, mid-level, Messe Berlin
Trade visitors guided tours at IFA Global Markets
New and Emerging Brands & Smart Home
8-10 SEPT 24 / 10:45 a.m.
Home and Personal
Tech 8-10 SEPT 24 / 2:15 p.m.
Starting point: Activation counter at Entrance Hall 1, IFA Global Markets, STATION Berlin
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