Today’s highlights

It’s Tuesday – the last day of this incredible centennial IFA 2024. Today there is a strong focus on sustainability at IFA Next, as well as a number of other exciting events including the Pitch Battle finale. Make the most of today while you can!

Conference
Ask Female Founders Workshop
This month’s Ask Female Founders event is hosted at IFA by Urte Zahn, a dynamic entrepreneur and business angel known for her impactful work in the Berlin startup ecosystem. Joining her is Encourage Ventures, Germany’s largest female business angel network, providing attendees with insights and advice from inspiring female founders and investors.
1:15p.m.
IFA Next Lounge

Sustainability
Building next generation sustainable products
We’re entering a new era where sustainability is no longer optional—it’s a major priority. For businesses, this is an opportunity to meet evolving consumer demands. As electricity grids become more volatile, there’s a chance to cut real emissions by shifting energy use to times when cleaner power is available – and attract and engage new users with these sustainable solutions. Join Théo Egal, Business Development Manager with Electricity Maps, and learn how consumer electronics companies can build smarter products that optimise energy use and empower consumers to lower their carbon footprint and energy costs.
10:15a.m.
IFA Next, Hub 27, Dream Stage

Audio
Immerse yourself in the Auracast experience at IFA 2024 in the Funkturm Lounge, where you can witness the transformative power of Auracast broadcast audio. This global debut invites you to share audio and discover new listening experiences that enhance everyday life.
All Day
Funkturm Lounge

Sustainability
Driving Sustainable Innovation: The Role of Eco-Design and Circular Economy in Retail and Wholesale
This discussion will bring together industry leaders, including a member of the European Parliament, to delve into policy frameworks, practical implementations, and future trends. Gain insights into how national associations across 27 countries, sector associations, and international companies are embracing these concepts to drive forward a more sustainable future. Learn about the intersection of regulatory support, industry collaboration, and innovative design in creating a circular economy that benefits businesses, consumers, and the planet.
11:30a.m.
IFA Next, Dream Stage, Hub 27

IFA Next
Investor Workshops and Masterclass
Join Daniel Möllerhenn, Expert Partner Bain & Company and Pavol Sikula, Founder and CEO AskBrian as they host a discussion covering topics including: Customer Centricity and how it’s driving business success; tactics of how to drive for better customer experience in teams and business; case studies of how AskBrian put customer feedback front and centre of developing and growing the business. You won’t want to miss the open Q&A that follows with a Founder and a Strategy Advisor/ Business Angel/ Start-Up Coach. 
12:00p.m.
IFA Next Lounge

EXHIBITION
If you haven’t visited it yet, this a must-see! The exhibition goes beyond celebrating 100 years of IFA – it sparks a dynamic dialogue on the intersection of technology and creativity, encouraging everyone to contemplate innovation’s impact on our lives. As well as original art by eight Berlin-based creative minds, you will also find extraordinary technology exhibits that complement the topics and give you a glimpse back to the beginnings of technology. Take a piece of the exhibition home with you by creating your own personal AI-Avatar with our IFA-Avatar-Generator. And – just next door, in the lobby – a last chance to say hello to the hologram of Albert Einstein.
8:00a.m. – 6:00p.m.
Palais am Funkturm

Sustainability
Sustainability platform by Tagesspiegel
Panel – Right to Repair – A boost to a more sustainable tech landscape?
The IFA SUSTAINABILITY platform powered by Tagesspiegel will spotlight one of the most significant megatrends of our time, making it an integral part of this year’s IFA stage program and core identity. The first panel this afternoon will discuss the “right to repair”and explore how it could transform the technology landscape for both consumers and manufacturers. Will manufacturers soon compete to offer the longest-lasting products? Will more consumers gravitate towards higher-quality, more expensive devices? The panel of Christiane Rohleder, State Secretary Federal Ministry for the Environment, Nature Conservation and Consumer Protection, Christoph Wendker, VP Corporate Sustainability and Regulatory Affairs at Miele and Marianne Kuhlmann, Co-Founder, Circularity will explore these questions and more, chaired by Carine Chardon, Head of Consumer Division of ZVEI
1:15p.m.
IFA Next, Hub 27, Dream Stage

Sustainability
Live Podcast
Be in the audience for a live recording of the “Tagesspiegel Gradmesser” podcast, hosted by Tagesspiegel editor Ruth Ciesinger. This session will feature Nora Sophie Griefahn, co-founder of the Cradle to Cradle (C2C) NGO, as she discusses innovative approaches to sustainable design and circular economy.
3:40p.m.
IFA Next, Hub 27, Dream Stage

IFA Next
Pitch Battle: The finale
Only three finalists will go head-to-head to be crowned winner of the Pitch Battle Grand Final, 2024! No pressure…
This is a hub of innovation you won’t want to miss, whether you have been following the previous battles in the series or this is your first one. Help choose the winner!
4:15p.m.
IFA Next, Hub 27, Dream Stage

For the full programme: https://www.ifa-berlin.com/programme