It’s the first day of IFA Berlin 2024 and there is plenty to do today – at least a hundred things, one for every year of IFA’s history. But to keep your itinerary a little less frantic, here’s our handpicked guide to some of the top events happening across the show…
IFA 100 Years The Exhibition
Palais, Entrance Messe Nord – All day
On your way in, take a moment to explore the IFA 100 Years Exhibition – especially as it is the launch day for exclusive merchandise featuring Funk-Otto. While you’re there, you may spot German Chancellor Olaf Scholz who will be touring the exhibition!
Global Fairs, Reseller Park,
Hall 25 / 3:00-5:00p.m.
There are anniversaries everywhere you look – and visitors to IFA are invited to celebrate 25 years of Reseller Park with special events throughout the show. This afternoon subjects up for discussion by prestigious panels, with topics such as the importance of open technologies, the dilemma of sustainability vs profit and smartphone circularity. For a detailed timetable of the sessions, turn to page 27.
3D printing all the way to The Oscars
Creators’ Stage, Hall 17 / 10:30a.m.
A rare chance to hear from fascinating Austrian designer Julia Koerner whose expertise and innovations in 3D-printing helped both “Black Panther” and its sequel “Wakanda Forever” win Academy Awards for Costume Design!
Hey Mister DJ, put a record on…
Hall 13, Audio Stage / 2:00p.m.
The gorgeous Rotunda has been turned into a music performance and innovation hotbed, and today some major players have been brought together by Technics to discuss vinyl’s comeback in electronic music – with an after party featuring Berlin’s famous DJ duo PAN-POT.
Summer Festival, Friday Vibes
Sommergarten / 4:00p.m. until late
Fashion brand and music collective 6pm are throwing a party, and you are invited (once you’ve picked up a ticket…). Performances by Luciano, Ski Aggu, Reezy and some VERY special secret guests… Just don’t be confused by the name – it starts at 4:00p.m.
It’s quantum, baby.
Hall 19 / All day
If you could go back in time and ask one of the greatest theoretical physicists in history a question, what would you say? A once-in-an-afterlife opportunity to meet with a relatively familiar face from IFA’s 100 year history…
Keynotes to take you through the day
Innovation Stage, CityCube, Level A
Essential keynotes are running throughout the day, bookended by MediaMarktSaturn at 10:00a.m. and Miele at 4:15p.m., with panel discussions happening in between. You won’t want to miss this opportunity to hear from some of the industry greats!
- 10:15a.m. “From Walkman to AI – How MediaMarktSaturn is shaping the retail of the future”
Keynote by Karsten Wildberger, CEO, MediaMarktSaturn - 11:15a.m. “The Innovation trends triggering consumer spend”
– by Michael McLaughlin, President of Retail NIQ GfK - 2:00p.m. “The Convergence of AI and ARM: Shaping Tomorrow’s PCs”
– by George Zhao, CEO HONOR - 3:00p.m. “Built for life, made for you“
– by Mark Barrocas, CEO SharkNinja - 4:15p.m. Quo vadis “white goods”: Why our future is circular despite many challenges!”
by Dr Reinhard Zinkann, Executive Director and Co-Proprietor Miele
For the full programme, scan here: https://www.ifa-berlin.com/programme
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