HISENSE – Hall 23 / Stand 101
“Shaping future-driven scenarios with advanced technology”
“At this year’s IFA, we are redefining expectations with a showcase of our cutting-edge technology and superior performance across a diverse range of products. Visitors can experience the future of tech through immersive product presentations and live cooking shows that highlight the vibrancy Hisense brings to the home.”
Hisense
Hisense promises reliability driven by high-tech innovation and performance, a commitment that is deeply embedded in the zone dedicated to its appliances at IFA this year. Here, visitors can immerse themselves in the scenario-driven future of technology, witnessing the latest advancements that are shaping how we live, work, and play. This area showcases Hisense’s range of products, including cutting-edge laser TVs, ULED Mini TVs, gaming systems, smart home appliances, commercial display, chips, smart transportation and smart city —all powered by innovation.
Gorenje
Visitors can discover Gorenje’s newest product lines in this dedicated area where the brand showcases how life can be both straightforward and advanced, aligning with their tagline “Life Simplified.” Gorenje presents its latest innovations in cooking, baking, cooling, washing, drying, dishwashing, food preparation, and home and personal care, all designed to make everyday tasks easier and more enjoyable.
A must-see is the daily pizza show featuring Gorenje’s new PizzaPlus ovens, which bring authentic, high-quality pizza making home. These ovens, along with Gorenje’s other innovative appliances, showcase how advanced technology can make life simpler and more efficient.
ASKO
ASKO’s success began over 70 years ago and its spirit of innovation continues today with a focus on functionality and timeless design. At IFA Berlin, ASKO is showcasing its meticulous craftsmanship and forward-thinking products, including the NYACRAFT range of ovens that offer precision and versatility in home cooking. The DishDesigner platform provides personalised recipe recommendations, while ASKO’s new generation of laundry machines emphasise hygiene, sustainability, and user-friendliness.
Highlights at IFA also include the Celsius°Cooking Induction Technology, Wine Climate Cabinets for wine preservation, and advanced dishwashing solutions. ASKO is hosting live cooking and wine pairing events with renowned ambassadors at IFA this year, including Michelin-starred chef Tom Aikens and World’s Best Sommelier Andreas Larsson.
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