With a 25th anniversary to celebrate and a record-breaking 220 exhibitors this year, IFA’s B2B marketplace Reseller Park is more appealing than ever. But don’t take our word for it, let’s hear from some of the exhibitors themselves.

Kevin Young, Commercial Director, Click Entertainment
“We are a video game distributor. IFA is huge, and there’s a lot of miles to be walked trying to get around this show. The Reseller Park is a concentration of similar businesses. Customers come to see us, then for our competitors it’s good that they have people coming to their stand, looking for similar products, in a smaller area.”

Sara Blümel, International Sales Manager, ECOM
“As an IT distributor, we are presenting ourselves at IFA as a global player. The Reseller Park for us is a place for networking, the best place for meeting people from all over the world, especially in Europe. We can meet our customers, maintain long partnerships with exisiting customers and also gain new ones.”

Oliver Steinemeier, Purchase Manager, UFP
“Mainly we supply specialist inks and toners, but at IFA we focus on other products like 3D printers, notebooks, and sewing machines. Reseller Park is a mix of the market in a very small space. All the competitors, big wholesalers, trading companies and so on – you can go from supplier to supplier in a short distance, so it’s a focus on the core business.”

Rene Panman, Category Manager – Smart home, Trust
“Basically, we are trying to create new business and introduce new products – metal products.  In the smart home this should be the new standard and we chose IFA to highlight this effort. The appeal of Reseller Park is the hassle-free organisation, I don’t need to make my own stands: we give the designs and the booth is basically ready to be go. The only thing we have to do is bring our products here and then everything else is taken care of.”

Mario Berndorfer, Head of Sales, Kosatec Computer
“Our presence at IFA is primarily focused on presenting ourselves as a company to acquire new customers. We are an IT distributor from Braunschweig in Germany, and our vision is to empower global innovation. I think the Reseller Park is the perfect exhibition format because our competition and our target group are represented here as exhibitors or visitors.”

Marco Göring, Business Development Manager, Refurbished Electronics, eBay
“Here at IFA we are presenting our Refurbished and Re-Store propositions. Reseller Park is more or less a closed community where the other exhibitors here are looking for ways to sell their products. Here it’s about going around trading B2C, B2B and that’s why we are here.”

Hall 25

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Party time with cocktails and flying violins

The Reseller Park celebrated 25 years in spectacular fashion on Saturday evening, with cocktails and cabaret. One end of IFA’s Hall 25 was transformed into a performance space where exhibitors and guests were treated to aerialists, acrobats, jugglers, a futuristic LED dance, and La Finesse: a classical string quartet with a twist. When the four virtuosas weren’t floating around on wires, they were wowing the crowd with a fresh blast through Vivaldi’s Four Seasons, the Game Of Thrones theme and an ingenious mash-up of Beethoven with AC/DC. Saturday night truly got off to a flying start.