2 Sep 2024

Jura to delight coffee lovers with novel brewing process

Jura will be presenting its cutting-edge brewing process along with its latest machine, the ENA 5, at IFA Berlin 2024.

At the IFA Kick-Off event Horst Nikolaus, Managing Director, and Wiebke Reineke, Marketing and PR Director at the premium automatic coffee machine maker offered a preview of what Jura will be presenting at IFA, innovations that are sure to wow coffee fans at this year’s event.

As IFA visitors will soon be able to explore, Jura has managed to come up with something entirely new with its Light Extraction Process: the Light Brew. Prepared at a brewing temperature of about 60°C and using less coffee than in Hot and Cold Brews, Light Brew serves up an entirely new taste experience.

According to the brand, Jura’s new ENA 5 is the first automatic coffee machine model to master the Light Extraction Process. In addition to this innovative process, the compact format of the ENA 5 also offers Hot and Cold brewing options, combining the range of Jura’s innovative technologies with the brand’s characteristic design.

IFA visitors can discover the brand’s latest innovations at the Jura stand and the press can enjoy free coffee in the Jura-sponsored IFA press bar.

Hall 2.1 / Stand 103

Photos: © Viktor Strasse