EK Retail – Hall 4.1 / Stand 201
“Emotional shopping experiences on all channels”
“Consumers today expect an emotional, consistent shopping experience across all channels. Our successful specialist retail concepts electroplus and küchenplus are designed with this in mind. At IFA we are presenting our latest developments and showcasing our store design, the possibilities of scent marketing, and our successful 360-degree marketing strategy.“
Martin Wolf, Head of Sales & Marketing Electro/Kitchen/Lighting, EK Retail
Welcome cocktail
A bartender is on hand at the stand, serving visitors delicious cocktails and other refreshing drinks. If you wish, you can even get your own personalised cocktail!
Coffee specialities specially created by a barista
EK Retail’s industry partner Jura is at the stand with a barista who will create exciting coffee specialities for visitors, providing the ideal atmosphere for networking with other industry professionals and making new contacts.
Barbershop
A barbershop created by EK Retail’s industry partner Beurer is another big attraction to the stand. Visitors can have their hair styled free of charge by the stylist Mery, who will provide the perfect look for each individual. Visitors also have the opportunity to experience Beurer appliances live.
Exclusive appliances from the industry
EK Retail is presenting the new range of exclusive appliances that their industry partners have created especially for them with unique added features. Visitors can get a sneak peek of the latest innovations and discover these products firsthand.
Other highlights
EK Retail is presenting Beezer from Ritterwerk, one of the fastest air-based drinks coolers in the world, as well as their service partner Priotex, who specialises in the personalisation of workwear.
Hall 4.1 / Stand 201
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